HEURISTIC EVALUATION

SITE IA

UX/UI

BRAND STRATEGY

Harvard Manage Mentor -- A globally diverse e-learning portal for aspiring and experienced leadership to hone in on their professional craft.

Objective

Increase learner engagement and monthly visits by improving User Experience patterns and Interface elements that truly convey Harvard as a modern source of knowledge.

Team

Experience Designer : Edgar James Reyes

Experience : Maggi Voong

Director of UX + Prod : Richard Brinkerhoff

Director of Design : Alex Station

Managing Partner : Almitra Inocencio

Key Takeaways

1. Established 4 guiding principles for design

2. Provided 30+ UX improvement
strategy concepts

3. De-cluttered and unified site IA patterns

DEVELOPING
YOUR CRAFT

Harvard ManageMentor’s goal is to provide users in leadership roles to develop their skills for all stages of their career.

When our team onboarded, the platform struggled with user retention and engagement. Additionally, the UX + UI lacked luster, causing users of the platform to struggle with basic wayfinding, development tracking and the ability to share their progress with others in their network.

We came in and understood that in order for this platform to succeed, we needed to align the experience with the breath of resources Harvard had to offer while improving the look and feel that strengthens the IVY league school as a current source of the times.

Site Audit / Research Sprint

Site Audit and
Heuristic Evaluations

I audited the existing site pages and documented UX patterns and interactions. We chose to do a heuristic evaluation as there were several factors and treatments of the site that sparked attention; doing so would segment these observations into bite size pieces the team and I can move forward for the ideation process.

Existing site audit and benchmarking
Heuristic Evaluation
Ideation Bucketing

UX ideation / Workflow

Platform Strategy and Ideation

From our audit and research findings, we found 5 similar tones/directions to move the platform forward. I designed 30+ wireframes and assembled single-sheet ideations to review with the stakeholders to spark conversations.

Wireframe ideation
Single sheet thought starters
5 UX improvement + strategy directions

That's me

BUILD, BROADEN
AND REFRESH
YOUR SKILLS

The Harvard MangeMentor portal refresh has equipped leadership at all levels of their careers with the tools and resources to excel in their daily workspaces.

Whether they are a novice hire beaming with curiosity in their role, or a seasoned leader wanting to hone in on their craft--ManageMentor has enabled all to reached their full potential wherever, whenever works for them.

Design Strategy / Mental Model

Guiding Principles

The 4 guiding principles were created based on re-occurring themes the team and I have noticed on the platform. By having these established, we set the groundwork for Harvard's design and product team to scale up once we handed over the designs for development.

Guiding principle 01

Drive engagement

Guiding principle 02

More delightful and modern

Guiding principle 03

Improve wayfinding

Guiding principle 04

Communicate progress

Check it out

hbsp.harvard.edu

Press

Featured in Harvard Business Publishing for Corporate Learning
Badging system gained a social following; trending #harvardmanagementor on LinkedIn, Twitter and Facebook

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